Studies On Incentive Mechanism Marketing Staff Of Securities Company

With the domestic securities companies continue to grow and develop, inter-industry, competition is becoming increasingly fierce. The main income from securities company securities brokerage, and brokerage business marketing staff as the main creator of profit, be regarded as the lifeblood of the securities industry is the mainstay of the securities company to create wealth, is the most important human resources. However, securities firms typically pay variable marketing staff, greater mobility, is not conducive to the stability of the company’s development, how to encourage securities companies marketing personnel, improve marketing staff satisfaction, reduce churn and labor costs to become a securities company Human Resources focus.In order to understand and analyze A securities company’s existing problems of incentives, improve A securities company incentive system, the paper from the work itself, six compensation, benefits, employee development, employee relations and corporate culture to explore, through the A securities company’s marketing staff conducted a questionnaire survey, fuzzy comprehensive analysis method a securities company’s marketing staff to the existing incentives satisfaction were analyzed. The analysis revealed that A securities company currently there are some problems in the four incentive compensation, employee development, employee relations and corporate culture factors, incentives for design ideas to sort out, establish reasonable compensation for the performance of the existing problems and shortcomings system, planning the perfect talent development system, build a harmonious relationship within the team, build a good corporate culture, as well as strong safeguards to promote and implement sound a securities company incentives, the effect of promoting the implementation of incentives.