The Research On Non-Material Incentives For The Financial Consultants Of GX Securities Company

Under the constant impact of the "price war" of Internet Securities Companies,the brokerage business of traditional largest Securities Companies has been transformed.The Financial Consultants Team has gradually become the core of the brokerage business of Securities Companies.The high-quality professional Financial Consultants Team has replaced the low-end extensive sales model as the strategic choice of Securities Companies.As Financial Consultants have high educational background,high quality,professionalism and learning ability,non-material incentives play a key role in the management of Financial Consultants Team.Therefore,it is of great practical significance to study the non-material incentives of Financial Consultants.Based on the theory of team management and incentive,this thesis takes Financial Consultants of GX Securities Company as the main research object,and systematically studies its non-material incentives.Firstly,the related theories and research are systematically sorted out and reviewed by using the method of literature research.On this basis,the theoretical framework of this study is put forward.Secondly,using empirical research method,this thesis analyses the current situation of non-material incentives of Financial Consultants Team of GX Securities Company,the main problems and reasons in the design and implementation of the existing non-material incentive system,summarizes and extracts 18 non-material incentive factors.Thirdly,this thesis analyses the demand,satisfaction and motivation of the non-material incentive of Financial Consultants in GX Securities Company by questionnaire survey.On this basis,the non-material incentive factors of Financial Consultants in GX Securities Company are obtained by factors analysis method,and the non-material incentive model of Financial Consultants in GX Securities Company is constructed.Finally,according to the model,this thesis puts forward some countermeasures and suggestions for optimizing the non-material incentive system of Financial Consultants in GX Securities Company.The purpose of this thesis is to enrich the theory of team management and related incentive,to provide reference for enterprises in the process of building high-performance team incentive,and to provide decision-making reference for human resource management of brokerage business team in the transitional period.