Research On Development Strategy Of Liao Meng Union Pig Breeding Specialized Cooperative

Based on the research on products,markets and future direction of Liaoning Union pig Breed specialized cooperative(hereinafter referred to as Liaoning Union),this paper tries to find a strategy so that enterprises will have certain advantages in the future market competition.The paper used the knowledge of strategy,marketing and other theoretical knowledge and SWOT analysis tools,combined with the actual cases and data in the industry of the enterprise,deducing that the enterprise should establish a new strategy.The paper mainly includes:Firstly,the paper analyzed the operating status of Liaoning Union pig breeding specialized cooperative,including the introduction of their own development strategy and the analysis of the existing development pattern's advantages and conditions of competitors,revealing that the existing development strategy of Liaoning Union pig breeding specialized cooperative has several shortcomings and will face powerful impact in the future development.The paper also proposed the basic idea of development strategy of Liaoning Union pig breeding specialized cooperative through the analysis of the development state of pig breeding domestic and overseas.Secondly,according to the operation situation and existing problems of Liaoning Union pig breeding specialized cooperative,the paper gave the development strategy of Liaoning Union pig breeding specialized cooperative,including establishing a group's industry chain breeding pig base and a piglet propagation base based on the Blue Ocean strategy,establishing a fattening production base under the developing direction of farming cooperatives,and establishing a joint-stock green feeds producing base and an industry chain to face green pork brand based on the advantages of Group's industry chain.Thirdly,the paper proposed the implement scheme of changing the development strategy for Liaoning Union pig breeding specialized cooperative,including the specific changes in breeding sectors,raw materials sectors,production processes and the circulation.At present,China's pig production industry is facing a rapidly changing of industry environment,and encountering enormous risks and challenges.This fundamental change and challenge makes China's pig industry responding actively,seizing the opportunity to integrate existing resources,strengthening the Group's industry chain development,increasing the cooperation with the third-party of the chain based on the Blue Ocean strategy,and focusing on personnel training and knowledge learning.This study will provide certain reference value on the development of cooperatives in Liaoning even in China.