The Research On The Tourism Development Mode Of The Silk Road Based On The Cultural Experience

Twenty-First Century is the era of experience economy,and the relationships of tourism and experience have become more and more intimate.Tourism as a developing pioneer of experience economy,plays a very important role.Along with the further strengthening of the socio-economic,tourism consumers have high demands for tourism products,and tourism products with cultural experience arise at the historic moment.In the time,the Silk Road tourism starts an upsurge when the "One Belt and One Road"has put forward.There are a number of tangible cultural heritages and intangible cultural heritages alone the Silk Road,and carrying out the tourism forms of cultural experience will be popular with tourists.The study is based on the background of experience economy,and also based on the experience economy theory,the spectrum(RMP)analysis theory and the sustainable development theory of tourism.This study chooses the Silk Road in Northwest China as the research object,and explores the tourism mode of the Silk Road in the perspective of the cultural experience.First,the study summarizes the cultural tourism resources of the Silk Road in Northwest China,including the geographical locations,distributions and characteristics.Secondly,according to the current situation of resources,experience levels and spectrum(RMP)mode,the study brings forward the tourism development mode of the Silk Road based on the cultural experience.Last,the mode is applied to the Silk Road in Northwest China to develop the tourism resources,including building the cultural tourism resources system of the Silk Road,seizing the tourists' requirements of the cultural experience,and exploring various tourism projects of the cultural experience,and designed the projects of historic culture,religious culture,artistic culture,folk-custom culture and natural culture deeply.Through the research,the study can provide theoretical guidance and practical reference for developing and designing tourism projects especially tourism projects of the cultural experience along the Silk Road,and make contributions to the sustainable development of the tourism industry for the Silk Road.