Research On The Development Of Theme Park Of Wanda Group Under The Background Of Characteristic Small Town

China is in the process of rapid urbanization,urbanization is the most potential development of economic growth plate.This paper focuses on the development of new urbanization of the general trend,with the national introduction of the characteristics of small town development policy as the background,to develop characteristic town by relying on corporate policies,to study the characteristics of the development of small town in Chinese.30 years of reform and opening up,with the rapid development of industrialization,urbanization level is greatly improved,the construct-ion characteristics of town will become a breakthrough in promoting the integration of urban and rural,is to take a new road of urbanization has be-come an important driving force of reform initiatives to release the huge potential demand,into a powerful new energy for sustainable and healthy development of Chinese economy.The state will rise to the policy level of the characteristics of small towns,indicating that the characteristics of small towns in the country's long-term strategic planning plays an important role in.With the promotion of new urbanization in China,the characteristics of the town has become an essential part of China's new urbanization process.Characteristics of small towns in China,many outstanding leaders.In these small towns,all kinds of professional production factors are highly concentrated,forming a national and even global competitiveness.Some large domestic capital real estate developers have been involved in a local town planning and construction,has formed a unique mode of development of science and technology,town culture garden group,green group of agricultural characteristic town,overseas Chinese town development group text brigade town features.In this context,Wanda Group to develop cultural characteristics of the town,has been in the country and even the global layout Wanda theme park,into the theme park,urban complex,to carry out the layout of the cultural town.China Wanda Group is the most development potential of the development of private enterprises,more than 30 years of experience to the feature of the town to inject new vitality into the development of theme park,Wanda town features background,is conducive to thetown where the characteristics of economic development,economic restructuring,industrial upgrading,gathering resources,the formation of positive interaction between the characteristics and the city.Wanda Group uses the development of cultural industries,to promote the development of the theme park under the background of a small town.Under the guidance of Wanda Group,the town and local businesses,local residents to become a close community of interests,to achieve win-win results,strengthen endogenous development momentum,stimulate the potential development of vitality.Wanda Group emphasizes the application of new technologies and innovative development ideas in the layout and planning of Wanda theme park,theme park in the development and promotion of new technology combined with the node Internet plus "and other means of local traditional indus-tries,and actively develop new formats,enhance the value chain,has become the new carrier of real estate industry transformation and upgrading,as the characteristics of town economy the location of the transition to pave the way.Wanda Group into the town features innovation and development of ideas in the construction of the theme park,the area development summarized as industry,culture,tourism and community four functions together,will penetrate cultural characteristics to industry and community development,to give the product a cultural gene,improving the added value of products;to enhance the culture as a link between the population and the town community the town's social culture enhanced stickiness,cultural appeal,promoting the overall development of the town of vitality,Wanda theme park development closely with economy,driven by the characteristics of the local economic development and transformation of the town.Although Wanda Group has made great achievements in business development,but is still in the initial stage in the development of the theme park,compared with in the local has a certain scale of the theme park,Wanda theme park awareness needs to be improved,need to be further strengthened.With the local existing theme park compared to other brand positioning is not clear,the layout of no advantages,combined with domestic and foreign successful theme park,the town's characteristics from the aspects of strengthening the policy and development of its own brand,to create a good theme park development.