The Development Of Marketing Course In Secondary Vocational School Based On The Working Process

With the deepening of curriculum research,problems relevant to the curriculum reform,teachers' participation in curriculum reform and other issues are increasing in recent years.All the reflectation finally focused on the fundamental problem—curriculum development.For a long time,subjet curriculum is the mainstream model in Chinese secondary vocational education.How to fuse practical factors in the education process,combining working logic with education logic,is the major breakthrough of curriculum development in vocational education.In the first chapter,the paper gives the research background of the curriculum development of Marketing teaching of secondary vocational education,also the reserch purpose and reserch significance.Then introduce the structure and framework of the research.From the exposition of the research background and significance,show a clear research line and centents through the structure chart.Secondly,the paper expounds the theory of the work-rocess-oriented curriculum,tease the contents of related concepts and theories,define the related theories and concepts which appear in the paper,and construct a theoretical framework based on the work-process-oriented curriculum development in the study.In the following reseach,by combining with the economic developmentof Zhuzhou City and carring on investigation and analysis of the present situation in five secondary vocational schools in local area,the paper sum up the problems of Marketing course setting in current vocational schools in China.Meanwhile,give a brief analysis on the causes of the problems.In the end,taking Marketing course in Zhuzhou secondary vocational schools as an example,the paper initially build a framework work-process-oriented curriculum development.Then the further explortion is giving consideration on the topic,which is the key point of the whole paper.This paper argues that the work-process-oriented vocational Marketing curriculum development is the key of reflecting the characteristics of Chinese secondary vocational education and achieving the Marketing course cultivating ojectives.Also it can give certain reference and enlightenment to other curriculum development in secondary vocational education field.