AB Company Corporate Culture Construction Research

Enterprise culture is the spiritual prop of enterprise survival and development, is the enterprise survival and the development of intellectual support, is a powerful enterprise inner soul and driving force.In social and economic development and improve people's material needs, the enterprise culture in all aspects of enterprise's competition of the market economy occupies an important position.As a corporate managers, in addition to general management responsibility, also should be a priority for the construction of enterprise culture.However, in carrying out enterprise culture construction, enterprise's high-level understanding of corporate culture has limitations, coupled with the deviation of personal diathesis, to study the thought of enterprise culture lag. Therefore, in the process of enterprise culture construction and development, often appear deviation, understanding and practice and enterprise development target deviating, executive force of enterprise culture is weak, awareness of employees also needs to improve.This article through to AB company enterprise culture construction of investigation and study, understand the status quo of AB company enterprise culture construction. Through relevant literature review of the theory of enterprise culture, as well as the investigation and study, comparative study, case analysis research methods, such as visiting, questionnaire, logic analysis, analysis of AB company enterprise culture construction present situation, analyzes the problems existing in the process of cultural construction.From the frontier theory of enterprise culture construction to go to the Chinese enterprises' corporate culture building, at the same time, with its large social environment as the background, from set out actually, to correct attitude in the face of the deficiency of AB company enterprise culture construction, and puts forward corresponding enterprise culture promotion, optimization countermeasures. For AB company pointed out the correct direction of the enterprise culture construction, the construction for AB company accords with the practice of the company's corporate culture provides the basis in theory and practice. At the same time, to deepen the agricultural industrialization of our country has a certain guiding.