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The Analysis Of Corporate Culture About Zhenzhou Tianju Company

Posted on:2011-12-16Degree:MasterType:Thesis
Country:ChinaCandidate:D J LiuFull Text:PDF
GTID:2189360332955638Subject:Business Administration
Abstract/Summary:PDF Full Text Request
On condition that the state of operation of health-care food is not very well and Zhengzhou Tianju Business Trading Co,Ltd. develops quickly.Behind the thick veil of huge economic benefits at the company,Whether being some blocks the deep step problem that the corporation developed further.The writer thinks it is necessary to survey and analyse the the actual state the corporation culture of Tianju.This reasearch adopted the method including secondary data collection, questionnaire and in-depth interview and has been thoroughly looked into the corporation culture.The main conclusions which have been drawed:1.Zhengzhou Tianju Business Trading Co, Ltd. had taked shape the corporation culture of itself, Corporation member and customer cooperation are understand the corporation culture, yet the corporation culture of company is not system, some key elements are not clearly.2.The material culture of company is efficient, and CI is not well.3.The behavioral culture of company is generally accepted, yet lacks some foundation action norms.In case assisting each other to help each other,Action manners and so on.4.The company system is complete,but there are some problems in the system.Common system as communication system, training system need to improve deeply,There is the become a mere formality indication.5.The spiritual culture is the limitations,Some substances like the business target,Management concept,The marketing strategy awaits not bright and clearly.6.Business culture radiation force is not powerful,Some client so far as to unit members can not be conscious of business culture atmosphere and the force.7.It is rightful relatively that corporation personnel staff constitute. The talents model is comparatively norm,Personnel's loyalty on administration straturm is comparatively taller.8.The corporation staff especially market have small sense of belonging.The fluidity is comparatively greatter.Corporation personnel staff pay impartial quality of exterior is high,Impartial quality of inside is leted drop,Impartial quality is better self.9.In the respect such as dedicated, administration and studys which the company has done well and the corperation client also adopt;But there are some problem such as low quality of personnel,weak mid-level management team,the implementation of ineffective supervision,nnadequate management of human.10.Comparatively there is the foreground in the corporation.Wish that client gives is comparatively taller.The client wish thatsales network spread to the other province,and the scope of business extent to food and beverage.Problem that is aimed at in surveying and study,The writer propose the corporation culture of advancing scheme and the implementation scheme.Cast a brick to attract jade,In the hope of the business culture consultation professional person take part in it to complete the work of the building of enterprise culture of Tianju company.
Keywords/Search Tags:Corporate Culture, Problem, Research
PDF Full Text Request
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