Rural E-commerce Development Research

With the rapid development of computer technology and the popularity of the Internet, many countries in the world have started the construction of the national basic information network, electronic commerce and network economy have also emerged, and has attracted more and more attention and participation of industries and enterprises, gradually entered the stage of rapid development. The rapid development of electronic commerce gradually led to explore new mode of rural area. Electronic commerce is to solve the logistics problem of agricultural products in the best way, but also the main way to solve the rural area information is not smooth and the information asymmetry is more effective, shortcut, financing of urban and rural economy, therefore, in recent years the research of rural e-commerce has become the field of electronic commerce. The key and hot research. Based on the domestic and international research, analysis of Shanxi province and county rural e-commerce mode, understand the current situation of the rural electricity supplier, find the existing problems. Through the typical case analysis of selected areas, with the development of rural e-commerce in these areas as the research object, using the case the analysis method, based on the core model, put forward the corresponding countermeasures and suggestions, to provide help for the effective integration of e-commerce application and industrial development in rural areas.