A Coal Power Company Development Strategy Research

Since the 2008 subprime crisis,the U.S.economy fell sharply,dragged down the global economy,major economies growth rate fell sharply,China is no exception.In order to cope with the world economy overall downward trend,in 2008 issued a series of policies to stimulate the economy,but with the passage of time,abuse of emergency policies gradually exposed,the economic structure is reasonable economic growth,internal power shortage,serious environmental pollution problems.China due to a sharp decline in overall economic growth,coal demand fell sharply,the overall oversupply,prices fell sharply,the industry into a deep adjustment period.At the same time,Ordos City real estate market collapse in 2012,the economy hit in these complex macroeconomic environment,coal industry group limited development challenges.In order to respond to changes in the external environment,promote the efficient group company It has become an urgent problem to be solved in the development of strategic objectives and effective management of the system.In the right direction,in order to avoid poles apart.Strategic management as the enterprise management is an important part of,reasonable arrangements for an important basis for all business activities of the company.The same is true for the Coal Industry Group Co.,Ltd..On the one hand is because the external environment is extremely complex,so the development of the strategic objectives of the company is particularly important;on the other hand,strategic objectives as the business activities of the company the main basis is whether the company can continue for a long time is the key to the core competitivenessThe paper consists of six parts.The first part is the introduction,mainly introduces the research background and theoretical basis for the research and the route,in the second part,the paper introduces the necessary theory,in the third part,mainly introduces the status of some of the basic A of coal enterprises,but also the use of the five kinds of power PEST and Potter invented the model to analyze the external environment of A main coal Limited by Share Ltd,in the fourth part,which is to analyze the main internal conditions of the enterprise from human resources and organizational management and financial aspects,in order to evaluate the company in some favorable opportunities currently facing and threats.The fifth part is the actual on the basis of the analysis above,to evaluate the company currently have advantages and disadvantages.The key factors within the externalmatrix and SWOT Analysis method for a coal and Electricity Co.,Ltd.the total development strategy.Finally,the company proposed with the practice of the implementation of the programme.At the same time,we achieve the strategic plan of specific safeguard measures in the future.