RJ Communications Co., Ltd. Development Strategy Research

With the drastic changes in the global economic environment,enterprises in any industry can hardly have a universal key to the sustainable development of the enterprise.Enterprises in the increasingly fierce competition in the market and constantly changing social environment to gain a firm foothold,to gain a competitive advantage,must be based on their own and the situation of the environment to develop enterprise development strategy.The development strategy is to take the enterprise as a whole as the research object,through the observation environment change,guides the enterprise future development step.In this paper,RJ communications Limited by Share Ltd as the research object,according to the RJ communication analyzes the external environment and internal environment,combined with RJ communication,from a practical point of view,understand the RJ communication system present challenges and opportunities to develop suitable for the future development of the strategic plan of RJ communication,so as to realize the sustainable development of enterprises,improve the industry in the position.Firstly,RJ communication development research background,significance,summarized the related theory knowledge,enterprise strategy,review the relevant professional scholars in communication theory in the field of construction.Secondly,on the one hand,the author from the political,economic and social and technical factors of four,analyzes the macro environment of communication construction industry,Potter five force model of RJ communication with the external environment,clear in the macro environment of RJ communication are likely to encounter opportunities and challenges;on the other hand,the author of the RJ communication the internal environment analysis,find out its advantages and disadvantages,and points out that the actual situation faced by the current RJ communication:business content is relatively simple,high turnover speed,lack of technical level.Third,RJ communication advantages and disadvantages,opportunities and challenges,with the SWOT analysis as the main analysis method,according to the strategic objectives of RJ communication,the RJ communication company should choose a stable and sustainable development,and to develop the business development of the short-term,medium-term and long-term strategic goals for RJ communication.Finally,the author puts forward the optimization of enterprise culture construction,refinement of financial management,abundant financing channels,strengthen project quality,improve the personnel technical level,reduce the wastage and so on various aspects of the implementation of measures,in order to make the growth strategy to implement more effective.