Research And Project On The Standardization Of Agricultural Bank Of China Of Zhengding Branch

Along with China's economic development has entered a "new normal",transformation and upgrading of economic structure,has became the main theme of the economic development,and the basic role of consumption of economic growth are growing.The bank's retail business will get golden opportunities.Meanwhile,the national strategy are landing,sucn as the Beijing-Tianjin-Hebei coordinated development,new technology such as the internet now is widely used in the banking industry,the complexity of the financial needs of customers,has put forward new requirements for the development of the banks.China has entered a period of sustainable economic development.The rise of internet financial,uncage of the banking licence,and the growing of the private capital,making the banking industry faces unprecedented competition.On the other hand,customer can get more information and choice than before.All of these has made the competition among the banks became more furious.Banks have been start and change the marketing models.Terms of both assets and liabilities,are focused to the individual retail business.In terms of liabilities,pay more attention to personal customer rating;and the asset business,nearly all banks loans growth in the recent years is personal loans.The sale model of the bank has became the "home" model,to the "go out" marketing mode.The management of the banks is also looking forward to new exploration.Along with Beijing,Tianjin and Hebei's integration process,the regional advantages of Shijiazhuang and the county of Zhengding gradually appears.In the year of 2009,the Shijiazhuang area officially begins operations,the agricultural Bank of China branch in zhengding County,captured the dividend policy,developed rapidly from the year of 2009 to the year of 2014.However with the release of policy dividends,the development growth declined.Faced with the current situation,changes must be made,particularly in terms of retail business.Seizing personal advantage of VIP customer,dig potential VIP clients,business process optimization,have to be changed.That is the reason why the agricultural bank of China of zhengding County Branch has to do the standardized management restructuring.This paper described the whole process of the transformation in the branch of zhengding.Starts with the analysis the management mode,finding the advantages and disadvantages.With the reference of the excellent case,zhengding branch designd a new schema of standardization management and hoping to eventually summarize practical promotion of standardized management model.