Research On International Operation Problems Of COFCO

COFCO,as China's largest food enterprises,mainly to base on the food industry,to regard trade as predominance,to strength industry as the basis,aiming at domestic and international markets,agriculture trade,industry trade and technology trade are combined,through its continuous development,has become a comprehensive,multi-functional,industrial,collectivize and international group.With the continuous development of COFCO in recent years,international management has also made great progress,especially since 2014,several large-scale mergers and acquisitions,COFCO as the one of the largest worldwide industry status continues to improve rapidly.COFCO's internationalization is not only related to the development of enterprises and their own international operations,more related to national food security issues,it is particularly important.COFCO's international business results are remarkable,but there are still some gaps between the world's several large multinational grain companies and COFCO,and the enterprise's own development process inevitably have some problems.Therefore,to explore their own way of international business for COFCO Group is particularly urgent.This article mainly treat COFCO international operation as this central question.This paper first summarizes the current situation of the international development of COFCO,and then summarizes the external and internal environment of the enterprise,and quantifies the influencing factors of the market selection,and provides constructive suggest for the international operation of COFCO's whole industry chain mode.The article believes that COFCO's international management has made great achievements and access much experience in recent years,the external environment of enterprises bring opportunities at the same time also brought challenges to COFCO,their own conditions for enterprises inevitably bring advantages and disadvantages.And through the SWOT analysis method to analyze the environment faced by enterprises.And through the analysis of the main factors associated with market expansion,the use of system clustering analysis tools for the current involved and not yet fully into themarket area to make classification,clustering analysis of each type of market area in the main influencing factors,the market characteristics are very clear.COFCO's international operations in the choice of the international market,we must pay special attention to economic,political,social and cultural,geographical and other environmental factors.Therefore,this paper believes that COFCO should combine its own factors,and constantly establish and improve the whole industry chain model,and make it play an advantage in the international business continually,COFCO should use the "the Belt,the Road " policy advantage to the world within the scope of the extension of the industrial chain,and paying attention to the choice of the target market,and selecting the appropriate market access,building the core industry chain,accelerating agricultural science and technology,relying on innovation to enhance competitiveness,All-round extension of the industrial chain,making the COFCO's international business more powerful,while ensuring national food security,will achieve their own development.