Research About The Administration Of The Marketing Channel Of The TB Cable Company

In recent years,the development of our country's economic environment is good,the process of the urbanization is accelerating,and the investment in infrastructure continued to increase.As for Copper,Chinese consumption of copper accounted for 40%of the world as a new market,and it still in the growth,So the wire and cable industry in China which is associated with Copper also has a good development,in the future economic development,The wire and cable industry will remain steady growth.At present,There are thousands of cable factories in China,The scale of the cable manufacturers some covers thousands of acres of land,some just like family workshops,the quality and performance of products also have good and bad.In the sales market,The competition of the wire and cable industry is also fierce,Price is the key to competition,Big manufacturers less profit but high sales while the small manufacturers posing as brand-name to seek survivaLTB cable company is committed to the product quality to meet the requirements of environmental,in order to adapt to the sustainable development of enterprises,There have no obvious advantage in product price.How to create a efficient marketing channels and how to found a suitable channel as the core competitiveness of enterprises,reduce cost and ultimately expand the enterprise's market share,The questions mentioned before need the TB cable company's managers considered carefully.In this paper,The marketing channel of TB cable company has been reconstructed.The full text is divided into eight parts.The first part introduction.Mainly introduced the background?purpose and significance of the research,research status at home and abroad,research ideas and main research contents and research methods.The second part Introduces the theory of marketing channel management.Mainly introduces the meanings and components of the marketing channel,the elements of the marketing channel,the design of marketing channel,the influence factors and the theory of marketing channel management.The third part TB cable company profiles and the present situation of marketing channels.This paper introduces the general situation of the TB cable company,the domestic and foreign industry situation of the cable industry,the present situation of the marketing channel of TB cable company and the problems existing in the marketing channel of TB cable company.The fourth part The analysis of TB company's market segmentation and positioning.Mainly introduces the PEST analysis of the macro environment of the company,SWOT analysis of TB cable company,market segmentation,market positioning and product positioning of the TB company.The fifth part Design of the TB company's refactoring marketing channel.Mainly introduces the construction goal of TB company's marketing channel,the design principles of the company's channel and the design of the integrated marketing channel model.Mainly divided into the marketing channel structure design and the marketing channel of logistics system design.The sixth part The specific implementation of TB companys marketing channel construction.Mainly introduces the selection and evaluation of marketing channel members,the incentive and control of marketing channels,the conflict management of marketing channels,the performance evaluation of marketing channels and the comprehensive evaluation of channel members.The seventh part The implementation of safeguards of TB company marketing channel.Mainly introduces the optimization and upgrading of the organizational structure,improve the logistics distribution system and improve the quality of personnel and service quality.The eighth part the conclusion and prospect.This paper tries to achieve the combination of theory and practice,and hope to have certain reference significance for the construction of the marketing channel of the wire and cable enterprise,especially the production of special cable enterprise.