Study On The Change And Guidance Of University Students' Choice On The Value Of Their Innocative Undertaking

After the introduction of the policy of "mass entrepreneurship and innovation",the main body of entrepreneurship is from the elite to the grass-roots estate,and the entrepreneurial activities of college students have become the hot words of social economy in recent years.At the same time,while the young college students become the members of entrepreneurship "New Fourth Army",their choices in process of entrepreneurial activities have also attracted much attention from the community.The choice of the entrepreneurial goal,the form of entrepreneurship as well as the means of entrepreneurship reflect the value of college students from different aspects.In this paper,the value of college students is used as the starting point for the study of entrepreneurship.The study on the college students' choice of entrepreneurship value started with the basic connotation of theories of entrepreneurship value choice,and analyzed the basic concepts and attribute of value,value choice and value of entrepreneurship choice.It also clarified the elements and impact of the choice of entrepreneurship value,which first prepared theory for the in-depth analysis of related issues.After grasping changes in the choice of entrepreneurial value and using the empirical research data from 2014-2016 as the foundation,paper questionnaire and online questionnaire were used,which were mainly specific to fresh college graduates and graduates who have participated in entrepreneurial practice within three years after their graduation.A valid sample data of nearly 12000 were obtained,covering many typical universities in seven economic zones.The feedback of the three years' data provided very rich contrast elements for us,both from the horizontal dimension(geographical,educational level)and the vertical dimension(the time axis).This enabled us to consider the current status of choice of entrepreneurship value and grasp the objective change trend of value choice at the same time.Furthermore,through the control of the different factors in the questionnaire,the same or different relations between the various elements were reflected,and then the important causes of college students' change in value choice in the entrepreneurial process were seized.Based on the objective situation and change trend as well as directed at the causes of the problem,this paper explored the leading strategies for choice of entrepreneurship value,and extended them to multiple dimensions of the state,including social media,school education,parents guide,students' self-confidence education,so as to build up a dynamic-level leading mechanism.