Travel Preference Survey Of The Female Residents In Tianjin

With the continuous development of social economy,the domestic tourism in China has become a way of widespread public consumption,and the female has become a major consumer of tourism.As women's higher educational achievements,and their higher income rising,the travel demand for the female is also growing.More and more women go out of their house,and choose the travel as the way of relax and learn about the world.In addition,the number of female tourists showed a rising trend,and growing faster than male travelers,therefore,women constitute a huge tourism market segments.However,the tourism products for women are scarce,and there is a little of research about the female tourism market.Therefore,the article takes female residents of Tianjin as the object of study.Moreover,the author adopts questionnaires to survey tourism attitude,tourism motivation,tourism decision-making behavior,tourism consumer behavior and then using statistical methods for analysis,to summarize travel preferences and characteristics of female residents in Tianjin.In the end,rising some suggestions for the development of female travel market,so as to promote rapid and healthy development of female tourism.The thesis is divided into five parts,the first part is the introduction,this part introduces the research background and meaning,research review,research methods and ideas,contents and so on.The second part introduces the concepts,including travel preferences,tourism motivation,tourism decision-making behavior,travel consumer behavior.The third part introduces the survey plan and questionnaire design,including the purpose of the survey,the object of the survey,method of investigation,investigation time and the methods of analysis.The fourth part is empirical analysis.Based on data collected after the survey,the article uses statistical analysis and the first of the demographic characteristics of the structure will be described,then it analyses travel preferences of female residents in Tianjin from the attitude of tourism,tourism motivation,tourism decision-making behavior,tourism consumer behavior.The fifth part is the conclusion and recommendations,through the Tianjin women residents travel preference summarized,the author concrete proposals to develop female tourist products.