The Study Of The Supreme Products Industy Development Strategy In Shuangyang District Of Changchun

Sika deer in the wild is the national level to protect animals,from ancient China has been regarded as the royal palace of high-grade ingredients.Sika deer all have high nutritional value,making the market prospect of the artificial breeding sika deer with everbright.Changchun shuangyang district is one of the core areas of artificial raising sika deer,supreme products industry is also one of local characteristic industries.However,due to the volatility of the market,in recent years,the whole supreme products industry,including shuangyang district of jilin province have appeared different degree of decline,this led to the shrinking deer breeding,supreme economic decline.In the face of tough market situation,determine the supreme,shuangyang district industrial development strategy,promote the sustainable and healthy development of the deer industry has become the shuangyang district government will face the important issue.Research of this paper is based on the existing theoretical foundation and realistic foundation,in the full understanding of the current management theory and the supreme industry found that under the premise of the status quo of shuangyang area,using a variety of tools such as PEST analysis and SWOT analysis to the supreme products,shuangyang district industry competition in the market environment is analyzed.PEST analysis results show that the external environment faced by supreme products industry,shuangyang district positive influence and negative influence on the development of supreme products industry exist at the same time,in the majority with positive impact and negative impact is mainly limited to the current laws and regulations,the problem is to thoroughly solve the direction of advance.SWOT analysis found that the supreme products industry development of six major advantages,shuangyang district,four big disadvantage,four big opportunities and threats of the two and the strategy of the SWOT matrix is obtained by cross analysis to further guide the shuangyang district next to the supreme products industry strategy guide.Finally,the comprehensive strategic matrix of SWOT,the paper puts forward Suggestions to promote the development of supreme products industry,shuangyang district,provides the reference to the supreme products,shuangyang district industry development.