The Research On The Development Strategy Of Rural Tourism In Shuangyang District

In recent years,with the continuous improvement of people's living standards,the development speed of many industries in China has been accelerating,and the tourism industry has been developing rapidly.Among them,the rural tourism based on the unique natural environment and human environment in rural areas is developing rapidly.Through rural tourism,tourists can not only appreciate the beautiful natural scenery,but also eat more fresh and natural rural diet,and can also experience the unique cultural atmosphere and special activities in the rural areas.Therefore,it has become a choice for many people,especially urban population tourism.At present,compared with the development of rural tourism industry in some countries and regions,the domestic rural tourism industry has been developing late,rapid development and great expansion of space.On the basis of the research background and significance,the domestic and foreign literature,the life cycle theory of tourism,the theory of sustainable development and the theory of experience economy,this paper introduces the general situation,type and distribution,the scale and the current situation of rural tourism in Shuangyang District,and analyzes the development of rural tourism in Shuangyang District.There are such problems as innovation ability,cultural characteristics,development management and weak ecological consciousness.At the same time,the SWOT analysis for the development of rural tourism in Shuangyang District,and discusses the development strategy of rural tourism in Shuangyang District,including strategic ideas and strategic principles,strategic objectives,strategic focus and strategic deployment,and finally puts forward the safeguard measures for the development of rural tourism in Shuangyang District of Changchun.This article will have certain theoretical and practical significance to improve the development level of rural tourism in Shuangyang District of Changchun.