Study On The Extension And Price Strategies Of Recreational Products In Mountain Longhu Resort

With the development of social economy and the improvement of people's living standards,planned and purposeful tourism has become an important part of many people's daily life.The demand for tourism experience is not only more,but also requires higher.In fact,the lack of experience and participation in tourism leads to dissatisfaction with visitors.The traditional way of providing tourism has not yet met the diverse needs of tourists.Tourists in the choice of recreation sites,in addition to considering the inherent value of sites,but also very concerned about the price of the product.Price spoofing not only increased the burden of tourists,and even increased the sense of insecurity of tourists,affecting the competitiveness of a local recreational products.The channels and promotional strategies of Mountain Longhu Resort have been more mature,so the article studies products and prices.Based on the literatures of tourists' satisfaction theory,tourism experience theory,diversification strategy and tourism product pricing strategy,this paper analyzes the current situation of recreational products and price of Mountain Longhu Resort.The paper contents six parts,the introduction,the general situation of the marketing,case reference,visitors' perception of products and prices,scenic area expansion project expansion,the expansion of recreational projects,price strategies.