| The park has become one of the main carriers of industrial development.It is a powerful measure to promote the upgrading of enterprise industry,accelerate the development of regional economy and realize the modernization of industry.Industrial parks have made great contributions to China's economic development.It greatly improves the regional comprehensive strength,stands out in the fierce competition,at the same time,it has a positive role in accelerating the urbanization and promoting urban and rural integration,and has a good role in promoting the rapid development of the regional economy and expanding the investment and investment.But after several years of development,China's industrial parks have also exposed some problems.The park management needs to be perfected urgently,and the industrial structure needs upgrading.Qingzhou economic development zone was established in 2007.So far,great achievements have been made.The basic supporting facilities are constantly improved,the investment environment is continuously optimized and the policy support continues to increase,and the distribution pattern of "six parks and one area" has been formed.Basically formed the automobile industry and equipment manufacturing industry,high-tech industries,modern logistics industry,new energy industry with the development of the four major industrial sectors.However,at the same time,there are still some problems in the economic development zone of Qingzhou City: the overall level of the park is not high,the innovation ability is not strong,the new construction project is slow,the supporting facilities are not perfect,and the protection of the ecological environment is not enough.The advantages of the park can not be brought into full play,and the development potential of the park is insufficient.Fundamentally speaking,it is caused by the absence of strategic management.Therefore,strategic research on Qingzhou's economic development zone is very necessary.This paper first analyzes the strategic management and industrial cluster of Qingzhou Economic Development Zone,and rammed the foundation.Secondly,through the experience of the case analysis of the successful parks at home and abroad,the development status of Qingzhou Economic Development Zone,the internal and external environment and its industrial environment are analyzed,and the model of SWOT analysis is used.To analyze the opportunities,threats and advantages and disadvantages of the development zone as the basis for strategic choice,and then follow the principles of strategic formulation,locate the strategy according to the strategic objectives,and finally determine the strategic planning of the Development Zone,and finally put forward the guarantee measures that can make the strategy for the economic development zone develop smoothly.Industrial Park outlook.The conclusions of this study are as follows: 1.Through the study of four aspects of the strategic analysis,formulation,implementation and evaluation,a relatively perfect strategic management system for the economic development zone of the mountain is constructed.2,through the analysis of the external environment and internal environment of the economic development zone,the strategic positioning and objectives are clearly defined,and the industrial cluster is finally determined.The four strategic core contents of investment investment,talent development and environment optimization;3,accelerating the economy of the mountains by promoting the construction of infrastructure,changing the mode of attracting investment in the park,creating external development conditions,paying attention to the extension and development of industrial chain,thinking and action guide of "transferring mode and adjusting structure" in five aspects Measures for the development of the development zone.It is hoped that this study will not only enhance the development momentum of the economic development zone,but also provide a powerful reference for the development of other industrial parks in Qingzhou. |
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