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Research On The Timely Response Strategy Of Inspur's Supply Under The Abrupt Change Of Market Environment

Posted on:2016-07-12Degree:MasterType:Thesis
Country:ChinaCandidate:S S XiongFull Text:PDF
GTID:2359330515495423Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years,with the explosion of a comprehensive upgrade of the network on a global basis,as well as application-level data,with interactive increasing,computer networks and data carrier as a symbol of the information age,is rapidly changing patterns of human existence and life.Currently,the network has more than just a simple tool for people to improve the efficiency of communication,it has penetrated into all levels of government,research,education,health care,finance,transportation,electricity and other social life.Security as the biggest challenge of the network,has been the focus of the industry.Snowden event occurs,the network market which original does not calm,setting off a big discussion on safety.In China,the wave of localization is pushed to a new level.It can be expected,the next three to five years,under the Promotion of Government policies and industry,the localization process of Chinese network equipment market will be greatly accelerated.When the market environment break,how companies should respond to the crisis,and how it can unique in many competitors is a question.This paper describes two theory,crisis management theory and the theory of dynamic capabilities for crisis management.This paper make a detailed study reviewed of the two theories,and in the basis of the two theories to resolve the crisis which appearing in the case of sudden environmental change.Then putting forward the appropriate strategy to resolve the crisis.This paper make a detailed analysis of today's server market environment,and study the question of timeliness of delivery,which coming from customers of “Inspur”.The paper studied by taking customer demand management,supply chain management to adjust and cope with crisis.As these means,making the company recover from the crisis of timely delivery.Enable the enterprise to turn "crisis" as a "chance."...
Keywords/Search Tags:Dynamic Capabilities, crisis public relations, supply chain management, customer satisfaction
PDF Full Text Request
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