The Research On The Financial Core Competence Of The Wandashan Dairy

With the deepening of economic globalization,foreign brands into the dairy industry to accelerate,some well-known domestic dairy brands to compete for market share,have expanded the scale,increasing the domestic large dairy enterprises competition,also make the dairy industry brand competition more dairy.Enterprises are facing pressure change constantly,and the more severe test.As a China Green Food Development Center identified as "the first national green food base for the dairy market" Wandashan dairy,after forty years of accumulation,occupies a higher position in the domestic dairy industry.However,in the face of severe competition situation after the merger and its need for further integration of the situation,Wandashan dairy must calm thinking of their own brand advantages,with open vision analysis of brand potential and the value connotation of financing,adjust business strategy,to maximize the promotion of the core competitiveness of enterprises to optimize the depth and sustainable development.The paper conducts the research on the core competitiveness of enterprises and financial ability theory,combined with the actual situation of Wandashan dairy,established the three dimensions of financial capability evaluation of enterprises and the specific evaluation indicators,to evaluate the financial the ability to make a comprehensive and systematic of the Wandashan dairy.The evaluation index system by quantitative indicators and qualitative indicators,effectively avoid the traditional analysis system is too rigid and not overall weakness,the evaluation method include ratio analysis,comparative analysis and trend analysis method etc.To seize the country "The Belt and Road" and Heilongjiang "construction of the eastern sea Silk Road Economic Belt" opportunities,enhance the core competition ability of Wandashan dairy brand value.