Research On The Development Strategy Of Wandashan Dairy Co.,Ltd

The dairy industry is a basic industry that is related to the national economy and people's livelihood.It has a very positive effect on the cultivation of good eating habits,optimizing the diet and nutrition structure,and promoting the health of the national people.At the same time,the dairy industry is the "end of the farmer" industry,and the development of the dairy industry is a powerful means to adjust the agricultural structure and increase the farmers' income.Promote the healthy and sustainable development of dairy industry,to deepen the structural reform,the supply side to promote the 123 industrial convergence development has the vital significance.Heilongjiang province is the birthplace of the first dairy cow and the first dairy company in China.It is the first province in the whole country.Wandashan dairy industry is a local dairy enterprises in heilongjiang province,occupies an important position in the heilongjiang dairy industry,its production technology,product quality,variety,the market share in a leading level in the province.This paper from the Angle of the external environment analysis of the current dairy industry face the macro environment such as law,economy,technology,and the current our country and heilongjiang dairy industry development status.The development of dairy industry has the advantages of both demand growth and market competition.Wandashan dairy industry are reviewed from the Angle of the internal environment of the development process,to illustrate the current situation of the development of the enterprise,and details the enterprise product development,production distribution,channel construction,cultural construction and talent management,etc.In this paper,Wandashan dairy has carried on the SWOT analysis,resolve the enterprise's external threats and opportunities,internal strengths and weaknesses,finally determine the Wandashan dairy strategic goals.According to the actual situation of the dairy industry at home and abroad,to achieve their goals Wandashan dairy industry development strategy,the enterprise must use external favorable opportunity,exert their own advantages,to reverse the disadvantages in the development of enterprises,through the mixing mechanismof system of ownership reform,strengthen the cooperation with capital market,broaden the financing channels,reduce the cost of financing,expand the industrial layout,and promote regional brand to the brand,deeply involved in market competition,the dairy industry at home and abroad to meet the threats and challenges.It also provides the support and guarantee for the implementation of enterprise strategy from the aspects of technology,talent and brand.In this paper,Wandashan dairy industry development strategy as the breakthrough point,on the basis of the theory of strategic management at home and abroad related,Wandashan dairy system analysis research of strengths,weaknesses,opportunities and challenges,to find out the difficulties and problems existing in the development of the Wandashan dairy industry.In this paper,the author puts forward the strategic countermeasure to promote the development of enterprises,and provides a useful reference for the faster and better development of the Wandashan dairy industry.