Hefei City Brand Image Reported By Media

Under the background of accelerating urbanization in China,in the past,many urban development models and established image were consistent with each other,and did not establish their own city brand image,resulting in the lack of urban construction features and greatly reduced the popularity and recognition.In the 21st century,more and more cities are becoming aware of the importance of developing urban brand image in urban development(going out)and participating in international urban competition(going abroad)in the environment of global competition.The brand of city with distinct and high reputation is the cultural strength and unique competitiveness of the city.In 2011,Chao Hu Lake was put under Hefei"s administration.In 2016,Hefei was incorporated.into the Yangtze River Delta planning area,become the Yangtze River Delta world-class city group deputy center city,Hefei city image is constantly enriched,from before the "Three Kingdoms?The hometown of Lord Bao?the base of science and education" and the new image "Chao Hu Lake?Yangtze River Delta world-class city group deputy center city" has been joined,which are condensed in this new city image of Hefei:A Celebrated City With a Big Lake,A High Ground of Innovation.This is Hefei now to focus on creating the city "business card",the"business card" is condensed about Hefei history and culture,highlighting the lofty strategy of Hefei,It"s a high degree of overall image of Hefei.As the capital of Anhui Province,Hefei has a long history and rich cultural resources.Hefei greatly enhance the visibility and reputation with the rapid development in recent years.Construction and promotion of Hefei city brand image,to enhance Hefei city development soft power and urban influence,has strategic significance.Media,especially the provincial or municipal media of the provincial party committee organs,They all play an important role in the construction and promotion in Hefei city image.The propaganda of the media for the city image is three-dimensional,it can show all aspects of a city image,such as the image of the city government,historical and cultural image,political and economic image,public image.It is also a variety of forms of expression,such as urban image news,city image magazine and city image ads,as well as the urban development information in the city's major authoritative official website.The construction of city brand,the promotion of city image,in which the government's role is essential,the media for party affairs will vigorously promote the city's overall image and visibility to bring a huge increase.This paper mainly focuses on the construction of Hefei city brand image through two authoritative paper media and a network party media.The author will select the three major media publicity about the image of the city of Hefei related to the sample,it's Anhui Daily and Hefei Daily from July,2012 to December,2016,and Hefei municipal government network from January 2013-December 2016.With the contents of a specific analysis,exploring the construction process trajectory and characteristics of the city brand image from Hefei media in"A Celebrated City With a Big Lake.A High Ground of Innovation".The first chapter mainly introduces the domestic and foreign research status,research methods and the innovation of the paper.The second chapter mainly focuses on Hefei's political economy,innovation and development,ecology Environment and other aspects of the development of the status quo survey,and the need to build the city brand image;The third chapter is the empirical research of Hefei city brand image report by the party media,this chapter is the main body of the study.The fourth chapter mainly analyzes the characteristics of the city image of Hefei,and summarizes the characteristics between the three party media in reporting and propagating Hefei city image.Based on the investigation and analysis above,For the better construction and promotion of Hefei city brand image for reference.