The Research On Network Marketing Model Of Characteristic Agricultural Product Of Gansu Province

With the rapid development of Internet + and large data,the rapid development of information technology,network applications have spread to all walks of life.And at the same time is the people's living standards continue to improve China's rapid economic development in recent years,the requirement for the quality of life is also growing.As the first agriculture also walk from the past "behind the scenes" to "stage",obtained the widespread attention,and even some predict "agriculture will be the next real estate",a world-class investment guru James Rogers in the 4th China futures(securities)asset management conference,said: over the next 20 years,the most profitable industry is not the real estate,but do the farmer! In the past,China is the most profitable real estate,finance,electronic information,such as industry,agriculture has been ignored by the investors and young people.In the state of increasing agricultural input,increasing subsidies to farmers,as well as the government support policies,agricultural industry consolidation has begun.In early 2017,the central economic work conference pointed out that to carry out good seek improvement in stability work,always tone,continue to deepen the structural reform,the supply side will further promote the structural reform of agricultural supply side,as one of the main tasks.Then put forward further central rural work conference,to further promote the structural reform of agricultural supply side,as the thread of the agriculture rural work,and make detailed deployment on agricultural supply side structural reform,mainly adjust the feed mechanism to increase effective supply of agricultural products.Gansu province has many of the features of high quality agricultural products,but in "bouquet also afraid of deep alley" development of network marketing is not very desirable,network marketing is vital for agricultural development in gansu province,related to the characteristics of agricultural products sales and brand,and farmers' incomes.In this paper,the author analyzes the network marketing present situation and the environment in gansu province,contrast pattern of characteristic agricultural product network marketing at home and abroad,tries to construct the characteristic agricultural product networkmarketing model,gansu province,to promote the agricultural product network marketing,Gansu province has very important practical significance.This article is divided into seven parts.The first part is introduction,mainly introduced the research background,research significance of this article,this paper expounded the status of research on this subject at home and abroad,summarizes the research contents and research methods of this article,the structure being the research framework of the article.The second part is the related concepts and theoretical basis.Of characteristic agricultural products,network marketing and marketing model definition,respectively expounded in this paper can use theory,including the transaction cost theory,supply chain theory,comparative advantage theory and marketing theory.The third part is the current situation of characteristic agricultural products is divided into two parts to introduce the basic overview of gansu province,gansu agricultural development present situation,characteristic agricultural product network marketing present situation and the present situation of the network marketing mode in gansu province.The fourth part is through the way of questionnaire investigation,the analysis of the characteristic agricultural product network marketing mode existing in gansu province,including model is introduced,the pattern and the existing problems.The fifth part is the main characteristics of agricultural network marketing model and enlightenment,respectively introduces three kinds of foreign and domestic main mode,summed up the lesson.The sixth part is the optimization of characteristic agricultural product network marketing model in gansu province,according to the mode and the situation both at home and abroad,combined with the theoretical basis for the gansu province existing network marketing mode is optimized,and compares the optimized model of five.The seventh part is the gansu province characteristic agricultural product network marketing mode of security system construction,from the security system,logistics system,supporting system and after-sales system aspects.The eighth part is the summary and outlook.