Research On Strategic Transformation Of A Industrial Park Development Enterprise

China Industrial Park Development and construction from the first by the government,rely on a large number of cheap land and preferential policies to attract well-known enterprises have settled down,to the local government and enterprise cooperation in the construction,and then to the market operation of enterprise independent garden project.In this process,the emergence of a large number of enterprises focused on the development of industrial parks,we call:Industrial Park developers.These years of reform and opening up,the Industrial Park developers have achieved good results in their own areas.However,with the continuous development of Industrial Park,a large number of homogeneous products into the market,resulting in the fierce competition between industrial park.At the same time,with the rapid development of China's economic growth rate from before to the rapid development of China's economic structure is also facing a continuous optimization and upgrading,the economy is also driven by the elements from before,the investment driven and then turned to innovation driven,China's economic development into the new normal stage.A large number of enterprise funds are limited,the ability to purchase the ability to weaken,the enterprise's own business and face the transformation pressure,the need for more resources to support.On the other hand,the supply of land market supply of the industrial park and the continued rise in land prices,making the traditional industrial park to rely on access to land resources to develop business development model can not continue,to accelerate the transformation is a problem faced by the industrial park developers.The author of this paper through the analysis of the current competitive environment of China's macroeconomic environment and the industrial park and the development trend was also judged.A industrial park development enterprises as a case study,a comprehensive analysis of the existing industrial park products,customer resources,platform resources,financial capacity,etc..Learn from the experts and scholars of the enterprise strategic management theory,real estate,smile curve theory and other transformation.The author suggests that the enterprise can provide different levels of service,from the most basic property services,business services to the highest level of financial services,and make full use of 4G,big data,cloud computing and other advanced technology means,to build a platform for the integration of resources.Through the establishment of service system,adjust the structure of the organization,accelerate the professional talent reserve,develop the service standard and strengthen the propaganda and other steps,to achieve the strategic transformation of A industrial park development enterprise to the integrated service operator.