A Creative Evaluation Method For Dynamic Continuous Innovation Of Products Based On Cross-efficiency

With the progress of the development of science and technology,it has entered into the Internet era and the era of big data.Brand new digital life affects the public demand from the past are now unified into a personalized,also led to more demand for modern consumer products is manifested as a kind of uncertainty and non-persistent.Thus,in the new era of enterprise in order to adapt to this change,it must be emphasis on product innovation than ever before.Throughout the common feature of today's innovative companies found that companies conduct product innovation is more a way for users to use certain behavior change is also the continuation of the innovative approach of previous products,which is called dynamic continuous innovation.Rely on the Internet to interact with the user of the product,companies can get massive dynamic continuous innovative product ideas,but only a final selection of ideas,which determines the companies must focus on product innovation management,how to evaluate screening the best creative It has become a critical issue facing enterprises.Purpose of this paper is precisely to solve this problem try to propose a solution,from the perspective of input-output efficiency is given a set of evaluation methodology.Efficiency evaluation product ideas as the paper fundamental purpose,combined with data envelopment analysis,cross efficiency evaluation and K-means clustering analysis and other analysis and evaluation methods.First,at home and abroad summarization innovation theory,theory and creative direction of the management and efficiency,research methods to build on this basis,then,according to existing studies,the combination of product features from dynamic continuous innovation and investment output in both directions proposed evaluation system of creative efficiency,after the first stage of the evaluation in accordance with the creative,innovative and creative cluster analysis and sequential process of the second phase of the evaluation complete discussion of the theoretical system of evaluation of this article.Finally,by comparing simulation cases after contrast CCR model and the proposed cross efficiency evaluation method system proved paper constructs evaluation model of scientific feasibility and application of innovative products in the dynamic efficiency under continuous innovation.