Research On The Value Of Internet Enterprise Business Model

In the past three decades,the Internet industry has been booming,and the listing,merger,financing and other economic activities of Internet companies are very common,which makes it important to evaluate the value of the corresponding Internet companies.However,because these enterprises are the products of the new era,they are different from the traditional enterprises are unique,still apply the traditional enterprise value assessment methods to assess the Internet companies often fail to achieve good results,or even not work.Internet business mode is characterized by complex,diverse and varied,which makes the "business model" the emergence of this term and explore a great necessity,and has a strong vitality.This also requires us to business model thinking on the value of Internet companies to conduct research and analysis.For this reason,this paper will focus on the business model,the value of today’s Internet business valuation theory and methods of discussion and analysis.First of all,this paper summarizes and summarizes the Internet business model under the new economic conditions,clarifies the business model and the meaning of public financing,and then determines the research object.Afterwards,this article has carried on the collation and the analysis to the domestic and the international correlation expert to the business model and its value appraisal research,has carried on the summary to the corresponding theory,has prepared for the further discussion later.The research of this paper is based on the theory of business model and the theory of Internet finance,using AHP to select the index.According to the characteristics and actual situation of the business model,this paper divides the key indicators of value evaluation analysis into five aspects: value creation,customer,risk factor,value maintenance and value acquisition.In this paper,the fuzzy comprehensive evaluation method is used to establi sh the comprehensive evaluation model of public business model,and the evaluation criteria of each index are determined.Based on the comprehensive evaluation model of the public business model and the comprehensive evaluation index system,the paper quantitatively evaluates the value of the business model and conducts the empirical analysis based on the evaluation results to provide a theory for the decision-makers to evaluate the value of the business model.Basis and technical support.