A Study On The Impact Of Internet Embeddedness On Entrepreneurial Business Model Innovation

Policy guidance for mass entrepreneurship and innovation has caused the upsurge of innovation and entrepreneurship,and internet entrepreneurship into the “unicorn” era in the context of “Internet Plus”.Currently,China's economy is not only from management-oriented into innovation-oriented,but the whole society is also toward the evolution of innovational society.Furthermore,the innovation of entrepreneurial business model is the driving force of innovation-oriented economy and society.Therefore,it is essential to analyze the theory and antecedents of entrepreneurial business model innovation.However,the articles of academic community are few on empirical research about “Internet Plus” and business model innovation.Based on the innovation reality of China's entrepreneurial enterprise,the concept of internet embeddedness is reconstructed from hotspots of Internet Plus and innovation & entrepreneurship.Internet embeddedness is introduced into antecedent study of business model innovation.Then,theoretical model is constructed with entrepreneurial opportunity identification as mediator and social capital as moderator variable to study the mechanism between these antecedents and business model innovation.And theoretical support for innovation & entrepreneurship of China's enterprises is provided.Firstly,the paper classifies the concepts of entrepreneurial enterprise,internet embeddedness,entrepreneurial opportunity identification,social capital,business model innovation,and arranges the theories of effectuation,creative destruction,transaction costs,resource dependence and social capital.Secondly,according to proposed the study hypothesis by relevant concepts and theoretical basis,the relationship model is constructed.Thirdly,through the sample data of 208 valid questionnaires,a hypothesis test is made by SPSS21.0.Finally,the empirical results show that internet embeddedness has a significant positive impact on business model innovation;entrepreneurial opportunity identification plays a partial mediation between internet embeddedness and business model innovation;social capital plays a moderation role of U type between internet embeddedness and business model innovation.According to the conclusions of empirical study,this paper puts forward three managerial revelations to strengthen entrepreneurial business model innovation: to promote the “Internet Plus” cross-border integration of entrepreneurial enterprise;to timely discover or create entrepreneurial opportunity;to build an appropriate innovation & entrepreneurship.Then,the limitations of research are analyzed to put forward the future research direction.