Research On The Marketing Strategy Of C Company Waste Incineration Power Generation Project Design

Since 1960 s,developed countries began to use waste incineration power generation technology.Although China’s garbage harmless treatment rate increased year by year,but the gap is still very large.According to the national planning for 13 th Five-Year,the sustained and rapid development of waste incineration power generation,power generation industry in the next few years is still the golden period of the development of waste incineration.Engineering design belongs to the field of engineering consulting,which belongs to the service industry.In the engineering consulting service industry,market behavior and consumer goods and industrial products have different marketing ideas and methods,but for the engineering consulting services marketing research and analysis is relatively small.In this paper,C waste incineration power generation engineering design consulting business marketing strategy as the research background.C company was founded in 1954,is a wholly owned subsidiary of G company.C 1998 began to enter the waste incineration power generation industry,participated in the design and work of the more than and 50 waste incineration power generation projects,for the top ten domestic waste incineration power generation consulting and design enterprises.In recent years,other industries are saturated or shrinking,more and more other consulting and design enterprises to enter into the waste incineration power generation industry,the original competitors also constantly improve their competitive ability,resulting in the increasingly fierce competition within the industry.How to maintain its competitive advantage in the field of waste incineration industry consulting and design,how to get more market share,the correct choice of marketing strategy is very important for C company.The research of this paper is based on the specific operation of C company and the internal and external environment,which has a strong practical significance,and has far-reaching significance to the operation and development of C company.According to the marketing characteristics of the industry,it has reference significance to the marketing strategy combination of the similar enterprises.