A Research On The Development Strategy Of Great Wall Computer Co.,Ltd.

Great Wall Computer Co.,Ltd.(GWC) as the old brand state-owned enterprise, is one of the most old-line computer manufacturers in China. Ever since its establishment twenty years ago, it has engaged in the study, manufacture, sale and service of computer and its key components and parts. However, in recent years, GWC has lag behind other competitors both at home and abroad. Apart from power supply, other business show no evident improvement. Besides, the intense competition, the multinational corporation-oriented setup of the electronic information industry, and the deterioration of market environment also presents severe challenge to GWC.During the Twelfth Five-Year Plan Period, on the basic of paying great attention to the development of the strategic emerging industry like energy saving and environmental protection, new generation of information technology, biology, new energy, new material, the government issues relevant development policy. In the meantime, the IT industry now face great innovation and has entered the generation of cloud computing, IOT, mobile internet, large data and smart city.In face of all the opportunity and challenge, as a state-owned enterprise which strive for survival in the free market, GWC not only need to improve current business, but also need to carry out strategic transformation.Carrying out study on the development strategy is an important measure for GWC to adapt long-term strategies plan. The study is essential for the transformation of the enterprise, breaking through constraints of resource and environment and achieving great-leap-forward development. The essay will mainly focus on development strategy of GWC during the transition period. Hopefully this essay will contribute to the development of GWC and bring enlightenment to enterprise in the same line.