The Study Of Supplier Evaluation And Selection Based On O2O Platform Operators

As O2O e-commerce model comes into public view,people gradually accept this kind of business model and respond positively to its development.However,there is still some doubt as to the goods and services it provides,making it so urgently for O2O platform operators to strengthen the management of their goods and services suppliers.In this paper,we study the evaluation and selection of suppliers for O2O platform operators,which is an important part in supplier management system.This thesis aims to establish the model of supplier evaluation and selection from the perspective of O2O platform operators,so as to help platform operators to choose strategic partners with development potential and industry competitiveness and improve consumer's trust in the platform operators and suppliers.In terms of theoretical research,existing documents concerning supplier research with O2O e-commerce are far from enough,this paper can supplement and enrich the supplier management theory;In terms of practice and application,this paper assists O2O platform operators in filtering suitable suppliers,in its decision-making and supplier-management,which has great practical significance in building long-term partnership between platform operators and suppliers.The main contributions of the paper are as follows:(1)Through summarizing the theories relating the participants,the transaction and circulation process as well as the pattern characteristic of O2O mode ftom the literature of Chinese and foreign scholars,the paper analyzes and concludes the special requirements of the evaluation and selection of supplier for platform operators in O2O e-commerce mode.(2)Following the literature review of supplier management literature at home and abroad,this paper summarizes and induces the traditional supplier evaluation and selection index and the index in electronic commerce environment.Referring the special requirements under O2O circumstances,this paper adopts the Delphi method to establish a dynamic and adjustable system concerning supplier evaluation and selection index based on O2O business mode.Meanwhile,we will explain the implication and role of each index in detail.(3)Given the goal and requirement of supplier evaluation and selection for O2O platform operators and established evaluation index system,this paper introduces mainly the Data Envelopment Analysis(DEA)and Analytic Hierarchy Process(ABP)method as well as principal component analysis in its research to the data analysis and modeling of supplier evaluation and selection for platform operators on the basis of O2O e-commerce,aiming to select suppliers with good development potential and industry competitiveness.(4)Through the selection of appropriate examples,this paper applied the theory and model of supplier evaluation and selection for O2O platform operators to our life.As a result,this verified the rationality and practicability of the empirical model.