Research And Implementation Of The Construction And Evaluation System Of Goodwill Archives Based On Industrial Chain Collaborative Platform

With the rapid development of information technology and economy, people's demand for automobiles is increasing, the competition among the automobile manufacturers is becoming fiercer. Through the cooperation with a large number of distributors, the automobile manufacturing enterprises want to expand the sales market and to improve brand awareness and brand competitiveness. Therefore, the automobile manufacture enterprise wants to have the big market share in the market. And it must strengthen the dealer's management and the cooperation, the credibility of whose is the basis of cooperation between enterprises, so that the credibility of the dealer evaluation appears particularly important in the management process.Firstly, this thesis mainly takes an automobile manufacture enterprise as the research background, and the automobile sales mode on the industrial chain platform is analyzed. The coordinated vehicle sales system has already provided the quite complete function of vehicle sales operation. However, it is found that there are some problems in distributor management,and the demand for the reputation evaluation of automobile dealers is put forward.Through the car dealer reputation evaluation, which can make the original whole vehicle cooperative sales system more perfect, therefore, this thesis designed based on industrial chain collaboration platform of enterprise credit archives construction and evaluation system.Secondly, this thesis combined with the actual sales business situation of automobile manufacturing enterprises, and it refers to the different industries of the dealer credit evaluation standards, which standing in the automotive manufacturing enterprises,distributors and customers the three different angles to construct the dealer reputation evaluation indicators.Because of the different professional background and knowledge experience of the scoring expert, this thesis uses group decision-making Analytic Hierarchy Process (AHP) to establish the weight of evaluation index. In this thesis, it set the importance degree of the scoring expert, and it use the weighted average method to calculate the final weight of the index. By using the Fuzzy Comprehensive Evaluation (FCE) method, it calculates the evaluation result and it also analyzes the evaluation.Finally, with C# language and the three-tier structure of B/S model proposed, the construction and evaluation system of goodwill archives based on industry chain collaborative platform are designed and realized in detail.