The Research On Career Planning For Marketing Staffin Yuezhou Power Supply Company

With the development of society and the advance of electricity industry body reform,electric power companies are facing a totally different business environment,where they used to get competitive advantage from technics and capital now turning to human resource development based on company's overall development strategy.Employees' career development has become the key point of realizing companies' development and employees' personal capabilities.On one hand,power supply company should excavate and use employees' career potential,onthe other hand,it should provide a good environment for their career development.If a company helps his employees to plan their career,it will reach a win-win situation with them too,for it enhanced company's competitiveness and employees' development potential.Therefore,building and implementing a career system,which matches the company's human resource situation,has a theoretical and practical significance.Based on the theory and reality,this paper put employees in marketin g departments as research object,investigated their career situation with sample interview and questionnaire survey,combined their professional characteristic with research achievement from the scholars both domestic and overseas,and researched the management of junior employees' career.As a result,this paper came to the conclusion such as: ignoring the importance of career planning,imperfect management of career basic information,poor development of human resource,ill-designed training system that doesn't meet employees' career development,unreasonable salary system,simple stimulating measures,bad career development,imperfect promotion mechanism,etc.All these problems influenced employees' career planning;stop them from releasing their capacity,as well as company's performance.Under this circumstance,the author put forward the importance and promptness of career planning.In order to solve these problems,this paper tried to build an employee career development scheme that goes with employees' situation in electric power company's marketing department.Starting with building career development channel,this paper designed management channel,technique channel and auxiliary channel by analyzing position,procedure and employee.When employees' careers develop in three channels,they also have chance to shift from this channel to another by ways of position shifting and position competition so as to modify their career development.Specifically,this paper built training system oriented by career development,as well as designed salary and performance evaluating system.By the implementation of the scheme,employees in marketing department are able to plan their own personal development based on their own character and ability except getting promoted,and lay a solid foundation for company's reservation of marketing talents.This essay introduced the idea of career planning into Yuezhou Power Supply Company's HR development and research in marketing department,enhanced its career planning management.If this scheme works,we hope this essay can be a good example for enhancing HR management in companies of the same kind.