Study On The Li Shan Island Tourism Product Development Oriented Chinese Market

Vietnam as a country along the east coast of the East China Sea,it have wide economic privileges of about 1 million square kilometers of the continental shelf and more than 3 thousand large and small islands,there also have Li Shan Island and Cham Islands of two large islands,which have great potential for the economic development of the country.Nowadays,in the background of globalization in International,Vietnam's East China Sea has become a port of economic,social and cultural cooperation between Vietnam and the countries of the world.Located in central Vietnam on the coast of Li Shan Island and Cham Islands,connecting the north and south,and close to The Rong Ju Economic Zone,has become the focus of central economic zone.Foreign tourists visiting Vietnam,especially Chinese tourists,are increasing year by year,creating huge benefits for Vietnam's national economy.However,due to the famous tourist area,such as Ya Zhuang,Jian Gang,Hui An,which has great appeal,led to the majority of foreign tourists have not yet noticed the Li Shan tourist area.Besides,because the infrastructure of the tourism area of Li Shan is not perfect,the traffic conditions are not yet complete,as well as advertising is not sufficient,so the best results can not be obtained.All this led to the Li Shan tourist area for international tourists,especially Chinese tourists is still a strange area.In recent years,the Chinese market has become Vietnam's largest source of tourists.Won the Chinese market,but also won the full.Li Shan Island tourism development,but also should pay attention to the important role of the market China.In this paper,such as China oriented market,tourism development research of Li Shan island.Based on analyzing the characteristics of consumer behavior of tourists to Vietnam on China,to re-examine the advantages of tourism resources in Li Shan Island,that unique Volcano Island,clear and clean water,the traditional folk culture,the unique advantages of Vietnamese agricultural landscape is the largest market for Li Shandao Chinese.By using the SWOT analysis method to analyze the tourism product development of Li Shan Island,finally from product price channel promotion in four dimensions,respectively discusses Li Shan China the strategy for tourism development.