Research On The Upgrading Of Logistics Service Enterprises Based On SWOT

This dissertation is based on the communication industry as the basic scope,by studying the logistics situation of the whole telecommunications industry in Gansu Province and carrying on some adjustment,reform,transformation to make it become a western communication profession typical logistics company,in order to be a third party logistics enterprise communications industry which suits the development of the entire logistics environment at home and abroad.This dissertation analyzes the development history and current situation of the Branch Logistics Marketing Company of Gansu Telecommunications Service Ltd.,and starts from the international and domestic logistics environment.Combining with the influence of world economic environment,the overall situation of developed countries and domestic logistics,which leads to the present situation of communication industry logistics.Put forward the necessity and basic principle of Industrial Logistics transformation and upgrading.Taking the logistics marketing branch of Gansu Communication Industry Service Co.,Ltd.as an example,this article analyzes the establishment background and organizational relationship of enterprise,from the enterprise scale and logistics infrastructure,enterprise positioning,enterprise's main customers,subcontractor's basic situation,enterprise human resources The status quo of the information system,the status quo of the business process and the status quo of the business model,and so on the overall situation of the enterprise.Using SWOT analysis,making conclusions,according to the conclusion of SWOT analysis to develop internal management of the upgrade program,including the focus of the logistics business:warehousing,distribution and logistics standardization and process optimization,the customer Re-positioning,analysis of sub-contractors to conduct a reasonable screening of enterprises to upgrade the ERP system,and lean production and agile manufacturing operations in the enterprise program.Finally,the concept of corporate culture changes and specific business segments change,update business processes and operational models,and the implementation of performance appraisal of human resources management system.In a word,based on the SWOT analysis,the overall transformation of enterprises,first of all,determine the overall level of logistics enterprises,according to the level of enterprise logistics performance proposed the establishment of "the whole province's communication logistics center" program,and the expected effect of quantitative analysis.So as to form a communication service enterprise logistics transformation and upgrading of the whole program.