Professional Master's Degree Thesis New Energy Is A Reasonable Strategy

Energy,climate and increasingly serious environmental problems,resource depletion has become a global common face and unavoidable task,the development of the automobile industry is faced with challenges,the development of new energy automotive industry is a global consensus.The field of new energy technology constantly innovation,the emergence of the new energy economy,become an important node in the development of human history.Manufacturing,especially in the automotive industry faces a major adjustment,new energy bus enterprise to an impregnable position in the industry shuffle? Entrepreneurs,experts and scholars to study well new energy strategy,the correct answer the rationality of the new energy strategy.This thesis mainly USES literature search,the network data reference and typical field investigation and research of new energy bus enterprises through first-hand information and the relevant theoretical literature and combining with the developing situation of the world's leading new energy auto makers,carding automobile industry a new round of competition.Yutong company,for example,combining with the strategic group theory,field investigation,case analysis,study the influence of the strategic positioning of enterprise performance,through the analysis of the sales and earnings of yutong new energy bus data,combined with the policy support of the industry,concrete analysis yutong bus company new energy strategy positioning problem,thus induce similar new energy bus companies more successful,the reasonable model of strategic positioning.This research through a lot of information and data comparison,reveal the yutong bus company's new energy strategy is reasonable.To the first,for the green transportation,wisdom urban construction to provide solutions,advocating new energy way of life;Second,enrich and improve the strategy group theory,and then for the transformation of new energy bus enterprise scale,industrialization development provide practical experience for reference and reference,to explore domestic industrialization of new energy automobile enterprise development strategic positioning;Third,provide new ideas for the transformation of China's automobile industry development,for the green,the new idea of harmony,sharing implementation 13,5 cases support economic development provided the ecological civilization and wisdom.