Research On Investment Risk Evaluation Of Car Engine Construction Project

No matter anywhere car is the world's indispensable means of transportation, almost all the countries and regions on the economy front lever, regarding the production and development of automobile technology development as a means to increase social benefits. In recent 10 years, the average growth rate of 20% of cars in our country, auto production by 2000 in 2.07 million, up to 2014 in 23.72 million, became the world's car production and marketing power. however, the domestic independent brand automobile innovation ability and technical level and foreign brands are obviously large,especially the investment in automobile .Automobile engine as the power energy of car, is the first step of car industry to really realize energy saving, environmental protection, In terms of automobile engine project investment, therefore, should not only consider the alternative fuel of problem, still need to improve engine performance, environmental protection and energy saving function. The risk in investment in the construction of the automobile engine project involved in more complex,not only including the feasibility of the engine itself, also is closely related to the strength of the enterprise itself. So far,most focus on automotive industry investment strategy managemen, with less risk evaluation for automobile engine project.Therefore, this article combined with nowadays car industry and the development of automobile engine construction projects,summarizes the concept, characteristics of the automobile engine project investment risk, then,designs the automobile engine project investment risk evaluation index system which includes three level indicators, 9 index class II and 26 index class III. Using fuzzy analytic hierarchy process (ahp),works out the index of all levels fuzzy complementary judgment matrix, consistency matrix, and the level of sorting,then concludes four key risk factors, respectively is: market risk, policy environment risk,profit margins, brand new engine power. After determing the membership degree of the risk evaluation, proposes a car engine project investment risk evaluation process. Finally the H series engine construction project investment of Chang An has carried on the empirical research,the evaluation of the investment risk is between the low risk and medium riskThis article's innovation lies in further investigation,summarizes the present development status of automobile engine,lies in building a multi-level car engine construction projects investment risk index system,comprehensively and truly reflect the current engine risk index, serves as a reference for other researchers.