The Evaluation System Of Mountain Tourism Destinations For Summer Vacation

Since 1990s,the traditional tourism has been difficult to meet the needs of tourists,the development of tourism is an inevitable choice.With the development of social economy,but the leisure tourism resources have a huge market demand,the mountain tourism for summer vacation is an important type of escaping the heatwave.Zhejiang is located mid-subtropical zone.The canicular days are very hot.The mountain accounts for two-thirds of the total area.Mountain tourism for summer vacation has a broad potential.The evaluation of Zhejiang mountain tourism destinations for summer vacation has theoretical and practical significances.This article tries to study on the suitability of mountain tourism for summer vacation from climate,environmental and the current situation of tourism.On the basis of the previous evaluation systems of mountain tourism,this article establishes a new evaluation system to integrate three factors.It selects mountains in the Zhejiang Province,evaluates and divides them into different regions.It tries to analyze the advantages and disadvantages,in order to providing theoretical basis for the choice of resort.First of all,this article selects four climatic elements to calculate Temperature Humidity Index(THI),Wind Effect index(K),Clothing index(ICL),then built up climatic factor(C1).It selects six environmental elements to evaluation vegetation(Xa),air quality(Xb),water quality(Xc),then built up environment factor(C2).It selects six tourism development elements to evaluation dependence of town(Yd),dependence of scenic areas(Ye),traffic conditions(Yf),then built up current situation of tourism factor(C3).Three factors are endowed with weights by Experts Grading Method and other evaluation systems.Then it establishes an evaluation system of mountain tourism destinations for summer vacation by synthesizing three parts.Secondly,according to the main mountains of Zhejiang,this article selects nine typical mountain tourist destinations for summer vacation to evaluate and grade their base and potential:Yandang Mountain gets the highest score and grade A;Baishanzu,Jinhua Mountain,Tianmu Mountain,Dapan Mountain and Xuedou Mountain get grade B;Niutou Mountain,Dajuyuan Village and Tianhuangping get grade C.Based on the comprehensive evaluation,nine mountain tourist destinations for summer vacation are divided into four types:tourist destinations with good town support,tourist destinations with overall balanced development,tourist destinations with the tourism environment to be improved,tourist destinations with the current situation of tourism factors to be improved.It also tries to find the suitable locations,characteristics,and problems for the summer holiday resort.Tianhuangping should pay attention to air pollution control;With the advantage of "two bases",perhaps the resort in Tianmu Mountain will be an education base;In the construction of the summer tourist resort in Xuedou Mountain,Jinhua Mountain and Niutou Mountain,it can be integrated into the local religious culture;Dapan Mountain tourist resort can be built near Zhao Ming Temple;Dajuyuan Village should increase investment in tourism;Three characteristics of Baishanzu should be highlighted,and its resort can be dispersedly built lower than the buffer;The development of summer resort in Yandang Mountain can be built intensively.Finally,this article analyzes the existing problems,and puts forward some targeted comments.Finally,this article analyzes the existing problems,such as the low development level of the mountainous area in southwest Zhejiang,mostly based on sightseeing tourism,high similarity of scenic spots,the conflict between development and environmental protection,the concentration of consumption season,scenic and urban relying on the role of weaker.And put forward some targeted comments.Compared with the existing evaluation system,this article includes the environment factor and the current situation of tourism factor based on the original climatic factor,convenient for the comparison of each factor.