Strategic Transformation Of IPTV Business In Zhejiang Telecom

IPTV is a kind of interactive network television,is a kind of broadband network,the Internet,multimedia,communications and other technologies in one,to provide users with a variety of interactive services,including digital television,including the new technology.It can well adapt to the rapid development of today's network and make full use of network resources.In recent years,the rapid development of IPTV services at home and abroad.After years of exploration and efforts,Zhejiang Telecom IPTV business has made certain advantages and status.Is to continue to develop in accordance with the existing model,or try to strategic transformation,and strive for a broader market space,Zhejiang Telecom IPTV need to make a choice.This paper takes Zhejiang Telecom IPTV business as the research object,based on the analysis of Zhejiang Telecom IPTV business external environment and internal resources,proves the possibility and necessity of the transformation strategy of Zhejiang Telecom IPTV business,discusses the Zhejiang Telecom IPTV business as the digital TV industry the intruder in the face of the decline of industry,external competition,strategy the direction is unknown and so on predicament,how to adjust business strategy transformation.The change to Chinese triple play as the background,the implementation of the strategic transformation of Zhejiang Telecom IPTV business,draws the following conclusion: Zhejiang Telecom IPTV does not match the current strategy and external environment,the strategic adjustment of Zhejiang Telecom IPTV becomes necessary.The direction of the transformation of Zhejiang Telecom IPTV is to achieve the transition from a single broadband bundled services to integrated home TV products.Zhejiang Telecom IPTV transformation strategy implementation,the consolidation of the existing core business,strengthen industrial cooperation,to play their own advantages,expand business.