The Application Of "The Analects Of Confucius" Thought In The Construction Of M Real Estate Enterprise Culture

The society is gradually developing and the market economy in China is becoming mature. As basic element of market economy system, the enterprise is increasingly mentioned and understood by people. Whether can the enterprise develop better, faster and sustainably is directly related to the economic ups and downs, and it is getting more and more attention.As an important part, enterprise culture is the soul of the enterprise and the eternal power to the promotion, the construction and promotion of enterprise culture has become the core of strategic competition between enterprises. How to build a reasonable, positive and people-oriented enterprise culture has become a major issue with concern from the general staff to the national government and all the other sectors.At the same time, with the national as well as social attention and promotion of Chinese traditional culture in recent years, people have begun to realize that Chinese traditional culture is of great significance to the development of the times and society. As the representative of the traditional Confucianism, the thought in "the Analects of Confucius" with "benevolence", "righteousness", " courtesy ", "wisdom", "trust", "concordance" and other ideas strikes root in the hearts of the people not only is used for personal growth incentive and guidance but also provides significance guidance to the rapid development of enterprises.The writer analyses the M real estate enterprise culture present situation and problems according to " The Analects of Confucius" thought. Combined with the ideas of "improve themselves and others ", "courtesy" and "benevolence", "know people then appoint them well", "honest and trustworthy", "learning", "deliberate righteousness in face of interest", "concordance", the writer makes research in the aspects of management, survival and development of M real estate enterprise. The writer deeply analyzes the specific content of each aspect of the M real estate enterprise culture construction, and put forward specific measures to guarantee the implementation of cultural construction. So as to achieve the purpose of the construction and improvement of M real estate enterprise culture and provide prime power and code of conduct from the cultural and spiritual impetus for it as well as achieve long-term development and prosperity of the M real estate's growth.