A Study On The Influence Of New Generation Employees' Work Values On Organizational Loyalty

Under the background of economic globalization,the competition of enterprises has been rising from the traditional industry competition and product competition to the competition of talents.At the same time,the enterprise personnel structure has undergone tremendous changes,the 80 century,was born in 80 s or 90 s employees,they are called the new generation of employees,the enterprise human resource structure in an increasingly large proportion and gradually become a key competitive success.They have experienced and accepted the social background,knowledge system and ideology,which are different from the older generation.Their values can make them more creative and professional in their work,and play an irreplaceable role in the innovation and development of enterprises.But at the same time,frequent job hopping,the idea is difficult to control so that the enterprise is in a state of recruitment,the enterprise human resources management put forward a great challenge.The growth and development of the enterprise competitive advantage depends largely on the staff,how to manage the new generation of employees,the stability of staff,improve staff love,dedication and professional level,to promote the development of enterprises is one of the most important task at this stage of the survival and development of enterprises and management.This paper is mainly through the literature review,summarizes the current domestic and foreign research results for the new generation of employees and loyalty,this paper puts forward the research ideas,research priorities and research assumptions.Secondly,according to the actual situation of domestic new generation employees,summarizes its value as long as the characteristics,analyses the influence of the impact of work value on organizational loyalty and loyalty on enterprise performance,in order to establish the basis for this study.Third,through the questionnaire analysis concluded:(1)background variable values mainly affected by gender,jobs and work life;organizational loyalty is mainly affected by education,jobs,work experience and the influence of the nature of the enterprise.(2)the correlation analysis on work values and organizational loyalty,the work values in each dimension and the organization loyalty have different degree of correlation(except the intrinsic reward and altruistic value with external loyalty dimension relationship outside).(3)in the analysis of the influence of work values on organizational loyalty,work values of organizational support,internal reward has significant positive impact on organizational loyalty,altruistic value has a negative impact on it(integral regression).In partial regression,organizational support have a significant positive impact on internal loyalty;organizational support,intrinsic reward and foreign leisure safety have a significant positive impact on loyalty;organizational support,intrinsic rewards have a significant positive impact on organizational identification,leisure safety has a negative influence on the organizational support,intrinsic rewards;positive influence obviously the spirit of dedication,leisure safety have a significant negative impact on it.