Researchonthe Development Strategyof Guang Zhou Qiaotu Cultural Co.Ltd

Since the reform and opening up policy,China's economy has been in an era of golden development for nearly 40 years.The people's income increased significantly,therefore,the people's material needs and spiritual demands increases accordingly.Being closer with the outside world,people are deeply influenced by western culture,and as our government is giving great priority to education,people are devoting a great deal to education consumption.At the same time,art education,a branch of the education,had attracted attentions among ordinary families,which led to the robust development of the art education market in recent years,especially for children between 3 to 10 years of age.At present,the market of art education is emerging,and will be promising in the near future.Because of this,there exist a lot of uncertainties in children's art training market.How to solve these problems become urgent and serious if you want to become the leading role in this area.Qiaotu cultural company is working hard to build its own brand,and there is a long way to go to achieve its goal in the competitive childhood art training area.How to achieve the goal seems likely to be the urgent problem for the company.Based on the practical situation of Qiaotu,this article will pose problems and give solutions;By analysing exterior factors,this article will provide macro environment information for Qiaotu.By CPM matrix analysis of competitors,this article will provide information on market development;By EFE and IFE matrix analysis of exterior and interior factors,this article will illustrate the opportunity and threat facing Qiaotu.Moreover,this article will formulate the Strategic planning by SWOT analysis and demonstrate the best way to achieve the strategy by QSPM method.The fundamental purpose of this study is to draw up an effective,scientific and reasonable plan for the development of Qiaotu,which will lead the Qiaotu to widen its business content,make profits and gain the brand reputation simultaneously.I hope this article benefit the similar companies in art training area,making the art training more efficient and with good faith.As a art training company,characterized by children education and culture development,I also hope this article highlight the importance of social responsibility,internal management and team building of Qiaotu.