Study On The Development Strategy About Bank Of Lanzhou Under The Background Of The Economic “New Normal”

China's first urban commercial bank—The Urban Cooperative Bank of Shenzhen,was founded in 1995,symbolizing the origin of urban commercial bank across the country.By the end of 2015,the total number of China's urban commercial bank has reached 133.It is noteworthy that in the past decade between 2003 and 2013,the urban commercial banks,on the basis of rapid macroeconomic growth,have seen strong development and given full play to their competitive advantages to serve the local economy,infrastructure,small-to-medium-sized enterprises and the citizens,playing a more and more vital role in supporting the local economic development.But on the other hand,with the “new normal” of China's economy,the urban commercial banks have unprecedentedly been confronted with lots of challenges,such as the speeding rate of loan granting has degraded to a prudent level,the saving-loan interest rate spread has shrunk.What's worse,the transformation of social financing,the rebounds of non-performing loans and the tightening of government supervision are also among these problems.Considering this,the urban commercial banks,instead of following the usual way of excessive expansion,must accordingly make strategic adjustments,take full use the comparative advantages,launch the comparative competition and enhance the core competence in local financial market.The paper,featuring Bank of Lanzhou,aims to make deep survey of this bank's development strategy through SWOT analysis.The paper gives a comprehensive analysis and evaluation of Bank of Lanzhou's current external environment and present situation.Additionally,it summarizes the major problems in its business development.On the basis of the above,the paper exerts an intensive research on Bank of Lanzhou's strengths,weaknesses opportunities and threats through SWOT analysis,thus making this bank's strategic option that Bank of Lanzhou will concentrate its efforts on premium financial service for local small-to-medium-sized enterprises and the citizens.Toward this goal,the paper proposes the some suggestions about implementation and safeguard.