Research On The Business Model Innovation Based On The Value Chain

In the new economic conditions,with the business environment in which the business changes,the enterprise's competitive form is also changing.More and more managers realize that business model is gradually becoming the key to the competitive advantage of enterprises.As the manager,Peter F.Drucker,says,"competition between today's enterprises is not a competition between products,but a competition between business models." The innovation of the business model is conducive to building a competitive advantage for the enterprise,which coincides with the idea of the value chain,which leads us to explore the business model innovation from the perspective of the value chain.This paper first summarizes the research on the domestic and foreign business models,and on this basis,from the perspective of the value chain to determine the content of this paper-based on the value chain-led business model innovation research.Analyzes the content of the enterprise value chain under the new economic condition and the composition of the enterprise business model.On the basis of analyzing the relevant theories of business model innovation,this paper summarizes the application of innovation of value chain-oriented business model,the impact of Internet on business model innovation,and explores the path of innovation of value chain-led business model,Customer service ability,production organization ability,resource integration ability and sustainable development ability.The model of Qingdao RedCollar Group was selected as the case,and its business model was analyzed by fuzzy comprehensive evaluation method.Finally,from the market changes based on the development of enterprises for the precise positioning to explore innovative needs to improve the ability of independent innovation,promote the integration of the two depth of the network to build a platform to support the establishment of resource sharing and exchange mechanism,reorganization and optimization of internal value chain,strengthen intellectual property protection The emphasis on the degree of six aspects of the value chain to guide the business model innovation to promote measures.Through the research of this paper,I believe that the value chain and business model as a business logic to create value,are conducive to building a competitive advantage for enterprises,from the perspective of the value chain analysis of business models have a variety of ways.Therefore,the construction of business model from the multi-angle analysis,value chain perspective for the enterprise business model innovation provides an effective analytical tool that can help business managers in the new economic environment to assess the situation,leading enterprises to achieve better development.