Research On The Regulation Of Creditworthiness Of E-commerce Enterprises Based On Game Theory

In recent years,although the development of e-commerce in China in full swing,but the integrity of the electricity business enterprises have become increasingly fierce,less honest means more and more difficult to identify the integrity of the business card business regulation has become the majority of strong internet consumers' appeal.Based on e-commerce transactions of virtual environment,electric business platform,the electric business enterprise,the consumer tripartite inevitably there are serious information asymmetry,following the generate electricity enterprise honesty problems,such as quality,price,logistics,honesty,integrity after-sales,payment,transaction integrity integrity;The quality good faith,especially price integrity problem.China's e-commerce market will fall into a vicious circle If these problems cannot be effectively solved.Therefore,it is very important to study the regulation of the electricity supplier business to improve the efficiency of the electricity supplier market and the development of e-commerce.Due to the late start of e-commerce in our country,most of the domestic scholars study the reputation evaluation system of e-commerce,but the research on the regulation of the electricity business enterprise credit is less.First of all,this paper focuses on the current situation of the credibility of e-commerce in China.Then,on the Taobao platform B2 C and C2 C businesses,for example,the use of incomplete information dynamic game analysis of electronic business platform,electricity supplier companies,consumer behavior strategy.At the same time with the Taobao platform milk category as an example sampling survey was carried out to give the corresponding empirical analysis on the regulation of electronic business platform for business enterprise.Multiple linear regression model was used to analyze the data by Eviews.In this paper,the results show that: first,game analysis shows that both in fine and credit rating system is the means of electric business platform regulation electric business enterprise for the electric business enterprise.Both increase the penalties and establish credit rating system,will make credit disguised as a reputable enterprises with poor disguise cost increase.When disguised cost is high enough,poor reputation enterprise not to disguise.Second,the empirical analysis results show that the regulation means of electric business platform,seller reputation guarantee amount,gold sellers set up shop,descriptive score higher than the industry level,fixed number of year,month sales to be explained variables have strong explanation,the commodity price coefficient is not significant,there is no explanation.In addition,on the basis of the above research,this paper also puts forward the corresponding policies and suggestions of the electricity supplier enterprise credit regulation.