Study On Construction Of Enterprise Culture Of Zibo Hongda Ceramics.Co.,Ltd

China's ceramic industry,although after several generations of people,decades of development,but so far is still a large number of small and medium enterprises as the main body of the industry.Facing the increasingly fierce competition at home and abroad,China's ceramic enterprises how to develop and grow,how to improve the management model,which will lead to more attention and thinking of the ceramic industry practitioners.This paper takes Zibo Hongda enterprise culture construction ceramics Co.Ltd as the research object,through in-depth analysis of the Zibo Hongda ceramics Limited company enterprise culture,and to improve the construction of enterprise culture in the enterprise in the corresponding recommendations: strengthen the learning enterprise culture theory,based on the development status of the enterprise and industry objective measurement and evaluation of the corporate culture of enterprise culture and strategy,to explore how to better the coupling in the evaluation on the basis of appropriate cultural change according to actual situation,increase the humanistic care;the construction of enterprise culture play role management,mobilize the full participation,additional communication channels,increase the middle managers' motivation through equity allocation etc..From the perspective of management,through the analysis of its corporate culture,combined with its more than ten years of development,hoping to provide reference for the long-term development of China's ceramic type of small and medium enterprises.This paper is divided into five chapters: the first chapter introduces the writing background,domestic and international research trends,research ideas and methods.The second chapter describes the concept of corporate culture and related theories.The third chapter mainly describes the status quo of the enterprise culture construction of Zibo Hongda Ceramics Co.,ltd..The fourth chapter summarizes and analyzes the main problems existing in the construction of enterprise culture of Zibo Hongda Ceramics Co.,ltd..The fifth chapter puts forward the corresponding improvement measures to the problems in the construction of the enterprise culture of Zibo Hongda Ceramics Co.,ltd..The research conclusions of this paper: according to the status of the construction of enterprise culture of Zibo Hongda Ceramics Co.,Ltd.,combined with the relevant theories of corporate culture.This paper believes that Zibo Hongda Ceramics Co.,Ltd.in the enterprise culture construction has made certain achievements,but there are some problems.Zibo Hongda Ceramics Co.Ltd to determine the direction of the development of enterprises from the angle of philosophy,the "through the accumulation of wealth to realize the value of life" corporate values,refine the "unity,hard work,pioneering and excellence" spirit of enterprise,established the “interests obey business ethics”,puts forward a new concept of " MQ " education for employees,improve the system of culture in practice.But there are also the main problems and challenges,such as the cultural construction,the demand for cultural development,the existence of resistance and obstacles,the lack of effective means of cultural construction and so on.Finally,through the analysis of the establishment of specialized enterprise culture construction teams and other solutions,and thus enhance the level of corporate culture,and enhance the core competitiveness of enterprises.