Research On Evaluation And Countermeasure Of The Development About Agricultural Ecological Tourism In Tongyu,Jilin Province

Since the 21 th century,under the development of agricultural industrialization,agriculture is not only about the production,but also involving improving and promoting environmental quality,enriching the amateur life of urban residents.With the improvement of living standards,the acceleration of people?s lives and the growth of the pressure,people who live in the city desire to relax themselves,return to nature,enjoy the comfortable leisure time in the flowers of the rural environment.Considering the comprehensive aspects of the factors,agriculture and tourism are combined together and gradually emerged a kind of industrial form—agricultural eco-tourism.This study is based on the development of agricultural eco-tourism and previous research on agricultural eco-tourism in Tongyu county,Jilin province.Concerning the abundant tourism resources,this paper establishes the evaluation index system on the development of agriculture eco-tourism in Tongyu,expounds and analyzes the relevant situation of city tourism in Tongyu by analytic hierarchy process and fuzzy comprehensive evaluation method.The paper also briefly introduces the research achievements of agricultural eco-tourism by scholars at home and abroad,definites the connotation of agricultural eco-tourism,development model,market segmentation,resource evaluation,etc.The present situation of agriculture eco-tourism development in Tongyu county was investigated in the form of questionnaire,and the latest data was obtained.Combine the established indexes to make the analysis.There are many problems in the discovery of agricultural eco-tourism in Tongyu county:Tourist resource endowment is good,but the development quality of the tourism product is poor,infrastructure is not robust and the accessibility is poor,the environmental publicity and propaganda way is traditional.At the end of the article,this paper puts forward some suggestions for the development of agriculture eco-tourism in Tongyu county,it means develop the high-quality travel products,highlight the advantages of resource uniqueness,accelerate the innovation of institutional mechanisms to integrate tourist resources,pay attention to environmental protection and develop four-season tourism products,increase the publicity to improve the impact of agricultural eco-tourism,integrate information technology into the tourism industry and develop agricultural wisdom tourism.The purpose is to provide reference for the development of agricultural eco-tourism in similar area.