Study On The Development Strategy Of Jinze Machine & Electric Company

With the advent of the "industrial 4.0" and the continuous improvement of the level of information technology,the traditional small and medium-sized micro enterprises are developing very hard because of the small amount of funds,the low technical content of products and imperfect management.Facing the increasingly fierce competitive environment,how to keep the growth of income and profit has become an urgent problem for every company.It is also an important topic of strategic research.In this paper,Chengdu JinZe electrical and mechanical equipment company as the research object.First of all,the text adopts the method of literature research,empirical research for the development of the company's research,the specific way is a comprehensive analysis of combining theory and practice based on the way of showing a large amount of text data,charts,and other special mathematical model,the enterprise strategy theory and analysis method of the clever use of actual strategy Chengdu Jinze electromechanical equipment management to the company.Secondly,this paper makes a deep analysis of the internal and external macro environment of Chengdu brocade electromechanical equipment company from four aspects,such as politics,economy,culture and technology.starting from the industry perspective,the market structure of mechanical and electrical equipment industry and the industry have been analyzed in detail in this paper;from the industry environment analysis,detailed evaluation by Potter five competitive model of industry environment;using SWOT analysis method,the mechanical and electrical equipment company in Chengdu Jinze period the advantages and disadvantages comprehensive analysis and integration.Based on the analysis of the advantages and disadvantages of the company,from the company's actual operation of the various angles of balanced analysis,to find the most suitable for Chengdu JinZe electromechanical equipment company's development strategy.Through the study of the final selected growth strategy,through the implementation of specialized operations,integration,and product penetration strategy,combining in the internal management,human resources,brand building and adjustment,to accelerate business expansion and enhance market share,based on the quality of products and services to enhance the visibility of the company and enhance the brand strength to achieve maximum benefit,realize the sustainable development of the company.Through this research,a new development strategy formulation is more suitable for Chengdu Jinze electromechanical equipment company seeks to expand the scale of demand and strengthen the core competitiveness of enterprises,so that not only accords with our current economic situation,but also can effectively guide the development direction of the company did not come,and the specific implementation process of the strategy.The pros and cons of the security...