Research On Marketing Tactics Of Hunter Head-hunting

With the deepening of globalization and more Chinese enterprises participating in the tide of global economic development,more and more enterprises realize that hunting talents suitable for core positions by hunters has become the key channel of human resource recruitment and configuration for many enterprises.However,facing with more and more global top 500 hunters,multinational hunters,domestic top-level hunters,regional head-hunting companies and dashing head-hunting practitioners as a result of the low entry barriers in China,how can the start-up hunters grasp the most important link of operation-selling,so as to find its own "blue ocean" in the "red ocean" of the industry and make the start-up small and micro-sized hunters get through the survival stage smoothly and enter the expressway of growth.Based on this background and under the circumstances that the products are generally simple with few value-added services,the services are irregular and nonstandard,the charges are arbitrary,the user experiences are poor,and the domestic head-hunting companies are of short lifecycle and have no brand,this article uses the comparative study method to come to a conclusion that differentiation and innovation of marketing tactics are the power for enterprises to seek for core competitiveness and sustainable development.Based on the above study background,the study strategy and main ideas of the thesis are as follows: first,take Hunter Enterprise Management & Consulting Co.,Ltd.(hereinafter referred to as Hunter Head-hunting)as an example,completely sort out the development history,pattern,status in quo,main marketing theories and practices,barriers of the industry which Hunter Head-hunting involves in,fully analyze the internal and external environment of Hunter Head-hunting by using PEST and SWOT,and deeply dig out the pain points of the target customers,so as to work out a differential marketing tactics suitable for the medium and long-term development of Hunter Head-hunting in terms of four core aspects including product,channel,pricing and promotion,including but not limited to targeting at the Chinese TMT enterprises intending to expand their businesses in the third-world countries,providing product output that may be controlled by the users and customers in the corresponding links of the business process,and changing the simple role of information transmitter that the enterprise has been playing,so as to differentiate itself from other companies in the same industry in a real sense,guarantee that the enterprise can get through the survival stage smoothly and bring the enterprise into the expressway of growth along with the rapid business growth of Chinese TMT enterprises in the third-world countries.Moreover,this article conducts a multi-directional study on the head-hunting industry and target customers and works out a differential marketing tactics suitable for the current development stage of the enterprise by taking the 4V/ marketing theory,marketing mix tactics theory and other theories in the head-hunting industry as its guidance;furthermore,it returns to the industrial value from the users' demand to the users' experience by basing on the users' mindset,forms an effective closed marketing loop,and then truly solves information asymmetry problem and person-post mismatch problem between employer and hunter,hunter and candidate or candidate and employer.Finally,in order to make the product marketing tactics of Hunter Head-hunting implemented smoothly,this article works out corresponding safeguard measures from the perspective of long-term operational mechanism,which specifically involve with the building of a sustainable ecological chain of talents,intensive layout of consultant knowledge system and so on.This article provides a reference mode for small and medium-sized hunting companies,especially the start-up small and medium-sized hunting companies to discover their own core competitiveness and find out their development road.Meanwhile,this article has certain significance of guidance and reference.